The hashtag #แบนเป๊กผลิตโชค (#BanPeckPalitchoke) trended on Thai Twitter on Friday as netizens rallied against the singer for encouraging the market domination of Charoen Pokphand Group along with being politically tone-deaf.
Palitchoke “Peck” Ayanaputra, a prominent Thai singer, promoted on his Twitter account, one of Charoen Pokphand (CP)’s charity campaigns which would see 7-11 donate part of its proceeds to organizations for children.
The campaign aims to cut 1 baht from every meal box sold until it reaches 1 million baht to donate.
There was immediate pushback from Twitter users who said that the singer’s affiliation with the multi-billion dollar conglomeration was edging out competition and he was promoting unhealthy food in the guise of charity.
“The meal boxes contain all kinds of food preservatives …. and the price does not match the quantity,” wrote a Twitter user.
Others criticized the campaign saying that it costs 35 baht per box to buy but only 1 baht will be donated, while the rest will go to CP.
Earlier, CP group’s deal to acquire Tesco stores in Thailand has been approved by the official regulator with some conditions, saying that it wouldn’t constitute a monopoly.
Apart from being under fire from the donation campaign, Thai netizen also commented on his role as a UNICEF (The United Nations Children’s Fund) representative.
One of the Twitter accounts said that he chose to be tone-deaf in the current political situation in Thailand which is contrary to his duty to protect children’s rights, especially when the government forcefully cracked down on student protesters.