Thai Prime Minister Prayut Chan-ocha praised BLACKPINK’s Lisa and her production team for integrating elements of Thai culture into her solo debut video “Lalisa,” the government spokesman said on Monday.
The video will boost the nation’s economy through “soft power,” the spokesperson said.
“Prayut believes the video will encourage Thai youth and others in the creative industry to utilize Thai arts and culture to build soft power and generate income to the economy,” said Thanakorn Wangboonkongchana, the PM office’s spokesman.
Lisa’s music video has showcased Thai handicrafts across the world, he said.
Lisa, or Lalisa Manoban, is a prominent member of South Korean group, BLACKPINK, from YG Entertainment.
The idol could be seen wearing a golden Thai traditional dress and an ornamental headpiece paying tribute to her Thai heritage in her latest music video.
“I want to display who I truly am,” Lisa said during an online press conference ahead of her solo debut.
As of Monday, “LALISA” has gained more than 119 million views on Youtube.
Sales of traditional dresses and headpieces have risen following Lisa’s trends, according to local media reports.