Vintage hand-drawn movie posters in Yala caught the attention of Thai netizens this week as many rushed to celebrate the nostalgia and a previously unheralded part of the country.
“This is probably the only movie theater left in the country that is still using hand-drawn movie posters,” wrote Yala City Municipality in one of its social media posts with a photo of the posters in front of the Coliseum Yala Theater.
The post was shared more than 1,200 times with many positive comments from movie enthusiasts.
The hand-drawn posters, currently including ones for Top Gun Maverick and Jurassic World Dominion, changes monthly but are always crafted with the same precision and care.
The municipality said the practice of using pickup trucks with speakerphones to advertise movies around town is also still in practice.
Like many movie theater industries around the world, the industry in Thailand was heavily disrupted by digitization but it is still making money.
For example, Doctor Strange in the Multiverse of Madness made 400 million baht from theaters in Thailand and Top Gun Maverick already made 100 million baht so far, according to local news.
Jurassic World Dominion which just entered the theaters on June 8 is also estimated to make around 300 million baht in Thailand over the coming months.